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The former point guard will be featured in the brand’s campaign due in August introducing an evolved and newly-defined masculinity.
May 6, 2025
By: Lianna Albrizio
Associate Editor
Can intuition be sniffed out? Estee Lauder’s men’s fragrance brand Aramis thinks so. The brand is introducing its new fragrance, Intuition, with global brand ambassador Dwyane Wade. A campaign, “Intuition by Aramis,” will launch in August 2025, will redine masculinity. “I’m excited to join the Aramis family as a global ambassador and launch Intuition by Aramis this summer,” said Wade. “Aramis is a brand that aligns with my values, and Intuition reflects moder...
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